Improve App ranking in App store to drive more downloads with proven ASO techniques.
App store optimization is not new to the world. Many App publishers are trying hard to get their app discovered in app stores through App store optimization, but very few get succeed due to adopting a traditional approach of ASO. In today’s ever-crowded app market, simply adding keywords, optimizing content, improving rating n reviews, back linking and doing such other stuffs does not work in most cases. There are few secret app ranking factors (most ASO agencies does not know) that need to consider while developing and implementing ASO strategy to get assured and safe results.
Knowing all such factors, we help app publishers improve the ranking of their Android and iOS apps in the app store by providing whitehat App store optimization services.
Our Approach to App Store Optimization
Like our SEO services, we adopt a strategic and data driven approach for App Store Optimization which starts from,
After understanding the client’s business, its App and target customers, we conduct a comprehensive keyword research to identify the most appropriate keywords for the app. Using various keyword discovery tools, app data and analyzing competitors, we pick the best keywords phrases for the app. We also conduct a thorough ASO audit of the app to find the issues that can possibly hamper the ASO performance.
Based on the outcome of research and audit, we develop and document an actionable strategy to optimize the key factors affecting ASO such as App store listing (Title, Description, Category, Creative), Rating & Reviews, Link building and other such important factors. While developing strategy, we make sure that it conveys App brand message to target audience and gives results for the long term.
Unlike SEO, implementation of ASO strategy needs a collaborative approach, as we cannot have direct control over the factors such as Rating & Reviews. We do optimize App store listing by editing or adding Title, App description, category and creative decided in strategy. After completing App store listing optimization, our content marketing team develop and publish compelling content such as articles, blog posts, social media posts, press releases, forum posts and such other content regularly on high DA and relevant websites for backlinking. Apart, we guide app publisher with innovative techniques to improve rating and reviews of their app.
Our digital analytic experts together with ASO consultants, constantly monitor and analyze the results of strategy implementation over Google Analytics, Google Play Console, iTunes Connect and other such tracking websites to make sure it is producing results and do optimize it as required. We produce and deliver client a monthly report to show the progress and results. However, you can view it anytime by logging into your own account.
However, it is unlikely, but in such case where your App rank has not improved, we will allocate additional resources for free until your ASO improves.
In addition to App Store Optimization services, if you want to get thousand to million downloads of your app within short period of time, we will help you by running and managing App Install campaign (CPI) over search engine and social media.