Identify the new market opportunities and make better business decisions.

Before plunging into a new market or launching a new product, conducting a market assessment is essential to determine if the opportunities available in the new or existing market. A well executed assessment of the market - customers, competitors, industry- empower companies to decide where to allocate the available resources and how to seize the identified market opportunities.

How we help clients

Combining our market research and analytics expertise, we conduct a comprehensive market assessment of client’s products or services in targeted geographies. As a part of this service, we:

  • Estimate the market size and its growth
  • Identify the factors driving the growth of the market and challenges to be faced
  • Scan the current and emerging market trends
  • Analyze consumer behavior, their needs, wants and preferences
  • Determine the market competitiveness
  • Scan regulatory environment
  • Forecast the future market

Key benefits you can expect

  • Clear understanding of industry, customers and competitors
  • Identified market opportunities to drive revenue growth
  • Make better decisions to market expansion or product development
  • Deep insights and reliable data to develop marketing strategies
  • Minimize risks of investment in new or existing business

We follow comprehensive techniques of market research to conduct the market opportunity assessment studies. The study starts with desk research for quick scanning the market and identifying the data gap. Further, the gap is filled by gathering quantitative and qualitative data through first hand research techniques including focus groups, in-depth interviews and surveys. The assimilated data are checked for quality and analyzed using various analytical techniques to come up with actionable market insights.

Our recent market assessment work

  • Generated a market insight of packaged drinking water that helped India’s leading bottled water brand introduce a new product in the market.
  • Conducted a market assessment of linen yarn in Europe markets that helped textile giant of China enter in European market successfully.
  • Identified potential therapeutic segments for a global pharma company through a comprehensive assessment of Indian market.

...and many such 60 plus engagements.

To learn more about our Market Opportunity Assessment services



IKON market insights

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