Marketing Strategy
Ensure business growth through data driven marketing strategies and effective implementation.
The success of any product depends on how innovative is its marketing strategy and effective implementation of it. However, in today’s competitive environment, marketers need to adopt a data driven approach for developing and implementing such innovative marketing strategies. Determining the right customers to target, positioning and marketing mix - product, price, distribution, promotion - based on meaningful data and customer insights not only meets the customer needs but also ensure the business growth.
How we help clients
Our marketing strategy consultants optimize client’s existing or develop new marketing strategies that meet customer needs better than competitors and develop long-term profitable relationships with those customers. We work closely with clients to determine:
Customer Segmentation & Targeting
Understand customers more better and identify the most profitable customers to target.
Value Proposition
Give customers a compelling reason to buy your products.
Strategic Positioning
Create differentiation and get recognized in the market.
Product Management
Design innovative offerings that customers can adopt more quickly.
Pricing Strategy
Set a price that is affordable to customers and profitable to you and channels.
Marketing Communication & Promotion
Create awareness and persuade customers to buy your products.
Distribution Channels
Reach to target customers more effectively and efficiently.
Sales Excellence
Improve the performance of the sales team to increase the conversion.
Marketing & Sales Organization
Build and deploy the efficient team for the effective implementation of strategy.
Implementation Support
Get better results of recommended strategies through effective implementation.
While developing marketing strategies we mainly focus on the customer’s current and emerging needs, and client’s capabilities to satisfy those needs. Adopting a data driven approach, we conduct a comprehensive assessment of the client’s capabilities and market -customers, competitors, industry- to identify the market opportunities. Further, applying our years of experience and customer insights, our marketing strategy consultants build innovative go-to-market strategies that ensure the business growth.
Since 2001, we have helped numerous fortune 500 companies and startups across a wide variety of industries and geographies drive their business growth through innovative marketing strategies. This involvement has provided us with unique insights into the market’s current and emerging needs and how it can be satisfied better than competitors.
Our recent marketing strategy work
- Developed an integrated marketing strategy that helped an Indian packaged food company successfully launch its products against big players.
- Optimized the marketing strategies of construction equipment manufacturer to re-launch innovative formwork system in India market.
- For an Indian VoIP company, developed a marketing strategy and supported in implementing that increased their app users and revenues.
- Recommended a marketing strategy and provided hands on implementation support to a technology company that built remarkable customer base within 2 months of launch.
To learn more about our Marketing Strategy consulting services
CONTACT USOur Marketing Strategy Services
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