Build a powerful brand that world talks about and refer to others.

‘Brand’ is way beyond name and logo; rather it is the wholesome experience customers have with the product, service or company. In today’s crowded market, customers have many options of brands, but they choose and refer the brand that gives them a particular feeling and positive experience across all the touch points consistently. A well-defined and executed brand strategy leads to a stronger emotional connection with customers, higher brand equity and competitive advantage.

How we help clients

Having deep expertise across all the branding process, our brand strategy consultants help clients develop brand strategies and support implementation to build the powerful and enduring brand. Under that we:

  • Develop a brand positioning statement
  • Recommend a unique brand name
  • Create the visual brand Identity
  • Determine the appropriate brand Architecture
  • Optimize the brand portfolio and decide roles
  • Formulate the brand extension strategy
  • Develop a brand repositioning and transition strategy
  • Guide the delivery of the brand promise across all the touch points

Key benefits you can expect

  • Clear understanding of brand’s point of difference
  • Improved brand recognition and top of the mind awareness
  • Easy introduction of new products under the umbrella branding
  • Enhanced brand equity and market share
  • Higher revenues and profitability from increased customer loyalty
  • Powerful brand portfolio and architecture

We use proven research techniques (qualitative and quantitative brand research) combining with case studies, and proprietary tools & frameworks to develop brand strategies. Apart from it, our brand strategy consultants support clients for effective implementation of recommended brand strategies.

Our recent brand strategy work

  • Developed a brand repositioning and transition strategy for a Sweden based bearing company that helped them successfully reposition the existing brand and enhance the brand equity.
  • For a technology startup, decided a brand name, created the visual identity and its positioning strategy that helped them introduce their product more effectively.
  • Developed a brand positioning, architecture and communication plan for a packaged food company that increased the brand awareness and market share.
...and more such 30 plus engagements.

To learn more about our Brand Strategy consulting services