exchange 4 media news

It's cool to drink tea, or is it?

Azaz Motiwala, marketing expert and CMD of IKON Marketing Consultants, a marketing consulting firm, puts the vending ice tea market merely around Rs 32 crore. But he feels that if significant growth of energy drinks market in India in last couple of years is any indication, there is a great potential for the ice tea market in the near future. “We should not be surprised if retail chains of hot and ice tea come up like Cafe Coffee Day and Barista in the coming days,” said Motiwala

  • Exchange 4 Media
  • June 16, 2011
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web india 123 news

Indian consumers more health conscious: key research findings

The Indian consumer is becoming more health conscious in consuming bottled water, according to IKON's latest Pan India research on Natural Mineral water market, Azaz Motiwala, Principal Consultant, IKON Marketing Consultants said in a statement here today.

  • Web India 123
  • Mar. 24, 2011
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construction week online news

Top 10 real estate trends

Agrees Azaz Motiwala, founder & CMD, IKON Marketing Consultants, a research firm based out of Rajkot: “Indian real estate industry may see some down turn in 2011. It may start from 1st quarter of 2011 and last up to 3rd quarter of 2012. However it will be not too intense as it was during recession period. It is expected that price may slash by 10-15% during this phase of correction but under certain situation it may last up to end of 2013 with price correction of 30% specifically in Tier-I cities.”

  • ConstructionWeekOnline
  • Feb 25, 2011
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the economic times news

Realty may see 15% correction in 2011: Analysts

A recent pan-India research done by a Gujarat-based marketing strategy and consulting firm points out that the Indian real estate industry is in for some correction in 2011.“It (the correction) may start from the first quarter of 2011 and last up to the third quarter of 2012. However, it will not be too intense as it was during recession period. It is expected that the prices may come down by 10-15% during this phase,” says a research by Ikon Marketing Consultants.

  • The Economic Times
  • Nov. 29, 2010
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business standard news

Smaller enterprises in Rajkot hit by lack of management skill

"Rajkot industries survive on demand and cost competitiveness. But the growth of Rajkot SMEs is poor compared to other industrial zones. If they want to grow, they must give up traditional ways of managing”, said Azaz Motiwala, chairman and managing director, IKON Marketing Consultants.

  • Business Standard
  • Mar. 02, 2010
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business standard news

Rajkot engg industry faces shortage as workers turn to farms

“Shortage of manpower is always a problem with the Rajkot engineering industry and this has hit productivity and threatened expansion plans of many companies. Under utilization of available resources, technological backwardness and management incompetence are the results of shortage of competent and skilled manpower,” said Azaz Motiwala, CMD, Ikon Marketing Consultants.

  • Business Standard
  • Julu 03, 2009
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business standard news

Indian to offer expert advice on

The next time you visit, seeking professional advice on international marketing, you’ll find a young Indian at your service.

  • Business Standard
  • Nov 06, 2008
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