"E-commerce sales of FMCG players who adopted the omnichannel model jumped 50 per cent during and after COVID-19 pandemic and are likely to grow further,” said Azaz Motiwala, Founder at IKON Marketing Consultants.
Azaz Motiwala, Founder & CMD, IKON Marketing Consultants, said, “The Indian consumer is highly obsessed with digital and social media platforms, right from seeing the DIY make-up videos to buying beauty products online. Tata’s entry into the beauty segment at this juncture of the industry is the correct move though a bit late."
“Developers definitely are expecting more incentives,” said Azaz Motiwala, managing director of Ikon Marketing Consultants.
Azaz Motiwala, founder and CMD, IKON Marketing, said, “2020 will be the year of boom for the real estate market in India and (the trend) it is likely to stay for the next three to four years.
Azaz Motiwala, founder and CMD, IKON Marketing, said, “2020 will be the year of boom for the real estate market in India and (the trend) it is likely to stay for the next three to four years.
The Indian real estate market is on a recovery path and is witnessing investments by HNIs with further improvement in the sector likely in 2020, said a report by IKON Marketing Consultants.
D-Mart’s success, and that of other regional brands like Balaji Wafers and Prataap Snacks, should serve as a pointer to new brands to focus on their home base rather than rush to become national
The packaged wheat flour market in India is growing at a compounded annual growth rate of 19 per cent, according to the Ikon Marketing Consultant report. As per the Ikon report, ITC's Aashirvaad is the leader in the branded wheat flour market in India with more than 35 per cent share.
In the branded packaged wheat flour segment, ITC is the market leader with more than 35 per cent share. Shakti Bhog Atta is a distant second at 12 per cent according to market consulting firm Ikon Marketing Consultants.
The packaged wheat flour market in India is growing at a CAGR of 19% over the past three years and may likely to be double the current size by end of this decade, according to IKON Marketing Consultant’s latest pan India research ‘The Indian Packaged Wheat Flour (Atta) Market – Breaking the Traditions’.