"Global Market Outlook for Linen Apparels:2007-2014" report identifies and analyzes global market for linen apparel including market size and growth, opportunities, challenges and drivers critical for the growth of global linen apparel industry. The report provides detailed overview on various market trends, market size, market segments, consumer profiles and retailing scenario and market forecasting up to 2014 for linen apparel market in the world.
It helps to understand the consumer behavior and their preferences and various distribution channels existing in the different countries of the world market. Also the overview of domestic and foreign players along with their expansion/marketing strategies allow to develop business plans as per the global market environment.
The overall global trend for the linen apparel market seems declining since 2007 and will last up to 2010 and will gradually pick up in coming years. The main reason for decline in apparel sector is the economic slowdown effect. But future seems satisfactory. In coming years we will see a good bounce back in this sector.
The West European (WE) market for linen apparel is mature and far the most developed among the markets covered in this report. At $5 billion or 2.2% of overall apparel sales in 2008, the WE market is by far the biggest in absolute as well as relative terms. USA and Western Europe are the two biggest markets for the green product like Linen. The recent market trend shows that the Firms that only 10-15 years ago relied solely on “fashionability” to sell linen clothing are now investing in various “green” and organic certifications and putting a variety of eco -labels on their clothing. Brands that previously avoided linen are starting to buy the fabric because of the combination of environmental concerns and fashion.
The global image of Linen apparel is considered as the premium range apparels, and generally business class and corporate world is the main users of linen apparels due to its rich nature. Also linen is used more for men’s ware as compared to women's ware but the trend is gradually changing as because of more number of women have joined corporate world compare to few years back.
GLOBAL MARKET COMPARISON