ARTICLES


pharma marketing trends

Leverage on emerging trends in Pharma Marketing...

The Indian pharmaceutical industry has come a long way and emerged as one of the largest suppliers of medicine globally, thanks to the India advantage, being a low cost...

indian pharma industry covid-19

The Indian pharma industry, backbone of economy in pandemic

In the current pandemic where India’s GDP shrinks by 23.9% in Q1 of the current fiscal, one of the few sectors keeping the country alive is healthcare and the pharma sector..

wheat flour market in India

The Packaged Wheat Flour in India is Breaking The Old Age Traditions

Before the late-80s, wheat flour (atta) was mainly home grinded or milled through local chakki mills in India. The homemakers used to buy raw wheat in bulk, clean it by hand, store it, and milled it using traditional hand driven..

metal cutting machine tools market

Metal Cutting Machine Tools Driven by Automized Auto Sector

The ongoing advancements in digital and automation technology, especially in embedded systems, have enabled low-cost and human-less cutting machines for real-time applications. The key industry players are engaged in..

indian savory snacks market

Its Rural Indians, Dominate Savory Snacks Market in India

The snacks are not only just a delicious treats; but it is a big business in India. With the cultural diversity, the snacks market in India is highly diverse with region specific varieties, taste, flavors, and mixes..

indian savory snacks market

Fizzy Drinks Losing Its Fizz Over Non Fizzy Drinks in India

When it comes to quenching thirst anywhere or welcoming any guest, the first convenient option comes in mind is that of soft drinks. Because for decades in India, carbonated drinks or say fizzy drinks..

UAE packaged wheat flour market

Expats Drive UAE Packaged Wheat Flour Market

As a being staple food, demand of wheat flour has always remained constant in the world most particularly in Asian region. However, in the country like UAE, where 88% population are of expatriates and among them 70% are..

narendra modi PM of india

5 Marketing Lessons Marketers should learn from Modi’s Victory

With a gigantic victory of Narendra Modi in 2014 general elections, it became clear that like in US and other European countries, now trend of strategic marketing started in Indian politics which was rare in history..

platinum jewellery

Platinum Jewellery Market in India Started to Shine Bright

According to IKON Marketing Consultant’s latest market insight, “The Indian Platinum Jewellery Market:Young India Affair”, the platinum jewellery market in India is worth around Rs 1900 Cr and growing at a healthy double digit..

indian nutraceuticals market

The Indian Nutraceuticals Market: Poised from Neutral to TOP Gear

According to recent research by IKON Marketing Consultants, the current decade is going to change the prescription in Indian Pharmaceutical industry as Indian population is experiencing a shift in disease profiles..

pharmaceuticals market in india

Pharmaceutical Market in India by 2020: A Healthy Decade

Indian Pharmaceutical industry is playing crucial role in keeping India healthy and wealthy. The industry is highly regulated consisting of large as well as small and medium enterprises including Public sector, MNCs & Private players..

automotive market in India

Indian Automotive Industry: Emerging Global Auto Hub

The Indian Automotive Industry is one of the largest industries and a key contributing sector to economy. It consists of manufacturers of wide range of automobiles and auto components..