Create differentiation and get recognized in the market.

How we help clients

  • Identifying brand positioning opportunities
  • Preparing perceptual map of brand versus competitor brands
  • Building the positioning concepts
  • Developing a positioning statement of brand/product
  • Recommending a brand tagline

Key benefits you can expect

  • Better understanding of each brand’s point of difference
  • Recognize brand quickly as category member
  • Differentiate from competitors and establish a strong market position
  • Customer assurance of paying premium prices for your product
  • Build a strong emotional connection with customers

To learn more about our Strategic Positioning consulting services