Understand customers better and identify the most profitable customers to target.

How we help clients

  • Defining customer segmentation objectives
  • Identifying customer segments based on different variables (demographics, need-based, behavioral or attitudinal)
  • Creating and evaluating profile of each segment
  • Prioritizing customer segments for targeting based on their attractiveness
  • Defining other stakeholders to target

Key benefits you can expect

  • Deep insights into existing and new customer segments
  • Clear focus on the right set of customers that drive revenue and profit growth
  • Take informed decisions to develop brand strategy and marketing mix
  • Better allocation of scarce resources to get the highest payoff
  • Improved customer satisfaction, loyalty and retention

To learn more about our Customer Segmentation and Targeting consulting services