Indian Packaged Wheat Flour (Atta) Market 2020-2025 – Breaking the Traditions

packaged wheat flour market report india

Before the late-90s, wheat flour (Atta) was mainly home ground or milled through local chakki mills in India. The homemakers used to buy raw wheat in bulk, clean it by hand, store it, and milled it using traditional hand driven chakki or bring some quantity of wheat every week to the local mill or chakki to grind for meeting their daily needs. Although, the wheat flour market largely dominated by local chakki mills in India; the branded packaged wheat flour emerged rapidly in the country and breaking the old age traditions. The introduction of new product variants such as multi-grain atta, fortified atta by the national/regional players are capitalizing on hygiene and convenience factors.

This report provides an indepth analysis of how the Packaged Wheat Flour Market in India is breaking the old age tradition. Chapter - 1 showcase market introduction with market structure. Chapter - 2 deals with overall market size in value and volume and market growth, market size breakup by urban, rural, India regions, states, top 15 cities and by package size. Further, the per capita consumption in Urban and Rural India shown the varied consumption of packaged wheat flour in terms of volume. Chapter - 3 deals with market dynamics, where market growth drivers and challenges are shown. Chapter - 4 highlights the current market trends with increased preference for the packaged wheat flour. Chapter - 5 shows who, why, how of the consumers of packaged wheat flour and gives the answer to why it is the choice of the modern consumer. How the market is likely to be double the current size shown in Chapter - 6 with future market projections. Chapter - 7 provides information on laws governing packaged wheat flour in India. How the competition is intensifying shown in Chapter - 8 with the market share of key players and brief profiles of the major players ruling Indian packaged wheat flour market.

The insight is useful for,

  • Understanding and scanning the Indian market for identifying market entry and expansion opportunities
  • Getting insights of right market segments & taping new market opportunities
  • Analyzing competition at national level
  • Developing nation wide marketing strategy and plan

Beneficial to,

  • Wheat Flour mills, Flour brands, Investors and Venture Capitalists, Industry Analysts & Consultants, Corporate and Entrepreneurs, Industry association, Education and Government Institutes

Research Methodology

Executive Summary

Chapter 1: Packaged Wheat Flour (Atta) Market in India – Introduction

  • 1.1 Product Overview - Packaged Wheat Flour
  • 1.2 Market Overview
  • 1.3 Market Structure

Chapter 2: Packaged Wheat Flour (Atta) Market Size – Breaking the Traditions

  • 2.1 Market Size & Growth
    • 2.1.1 By Value (2016-2021)
    • 2.1.2 By Volume (2016-2021)
    • 2.1.3 By Urban Vs. Rural in Value (2019-20)
    • 2.1.4 By Regions in Value and Volume (2019-20)
    • 2.1.5 By Indian States in Value (2019-20)
    • 2.1.6 By Top 15 Cities in Value (2019-20)
    • 2.1.7 By Pack Size in Value (2019-20)
  • 2.2 Per Capita Consumption (2019-20)
    • 2.2.1 Per Capita Consumption: India in Volume
    • 2.2.2 Per Capita Consumption: Region in Volume

Chapter 3: Market Dynamics

  • 3.1 Growth Drivers
  • 3.2 Market Challenges

Chapter 4: Market Trends – Increased Preference

  • 4.1 Increased Nos of Chakki Mills
  • 4.2 Product Innovation
  • 4.3 Private Label Brands
  • 4.4 Pricing Trend
  • 4.5 Packaging Trend
  • 4.6 Distribution Trend
  • 4.7 Advertising and Promotion Trend

Chapter 5: Consumer Insights – Choice of Modern Consumer

  • 5.1 Consumer Insights Overview
  • 5.2 Who Buys the Packaged Wheat Flour in India
  • 5.3 Why They Buy
  • 5.4 How They Buy
  • 5.5 Factors Affecting Buying Decision

Chapter 6: Future Market Outlook – Looks Promising

  • 6.1 The Market Future (2020-2025)

Chapter 7: Regulatory Environment

Chapter 8: The Competition - Intensified

  • 8.1 Competition Overview
  • 8.2 Key Players
  • 8.3 Other Brands
  • 8.4 Market Share
    • 8.4.1 Market Share - Key Players (2019-20)
  • 8.5 Profiles of Key Players – The Market Rulers
    • 8.5.1. ITC Ltd
    • 8.5.2. General Mills India Pvt Ltd
    • 8.5.3. Hindustan Unilever Limited (HUL)
    • 8.5.4. Cargill India Pvt Ltd
    • 8.5.5. Shakti Bhog Foods Ltd
    • 8.5.6. Patanjali Ayurved Ltd
    • 8.5.7. Sanghvi Foods Pvt Ltd
    • 8.5.8. Victoria Foods Pvt Ltd
    • 8.5.9. Adani Wilmar

List of Figures:

  • Figure 1: Indian Wheat Flour - Market Structure
  • Figure 2: India Market Breakup - Regions
  • Figure 3: Packaged Wheat Flour - The Channel of Distribution
  • Figure 4: Packaged Wheat Flour – Major Sales Points
  • Figure 5: Packaged Wheat Flour - Consumer Segments

List of Tables:

  • Table 1: Leading Brands India – Packaged Wheat Flour
  • Table 2: Regional Brands India – Packaged Wheat Flour

List of Exhibits:

  • Exhibit 1: Packaged Wheat Flour Market in India: Value Overview (2016-21)
  • Exhibit 2: Packaged Wheat Flour Market in India: Volume Overview (2016-21)
  • Exhibit 3: Packaged Wheat Flour: Urban & Rural Market Size (2019-20)
  • Exhibit 4: Packaged Wheat Flour: Urban & Rural Market Share (2019-20)
  • Exhibit 5: Packaged Wheat Flour: North Region Market Size (2019-20)
  • Exhibit 6: Packaged Wheat Flour: West Region Market Size (2019-20)
  • Exhibit 7: Packaged Wheat Flour: East Region Market Size (2019-20)
  • Exhibit 8: Packaged Wheat Flour: Central Region Market Size (2019-20)
  • Exhibit 9: Packaged Wheat Flour: South Region Market Size (2019-20)
  • Exhibit 10: Packaged Wheat Flour: Region/State Wise Market in India (2019-20)
  • Exhibit 11: Packaged Wheat Flour: By Top 15 Cities (2019-20)
  • Exhibit 12: Packaged Wheat Flour: SKU Market Breakup (2019-20)
  • Exhibit 13: Packaged Wheat Flour: SKU Market Size (2019-20)
  • Exhibit 14: Packaged Wheat Flour: Per Capita Consumption India (2019-20)
  • Exhibit 15: Packaged Wheat Flour: Region-wise Per Capita Consumption India (2019-20)
  • Exhibit 16: Growth of Urban Population in India (2010 - 18)
  • Exhibit 17: India personal disposable income (2015-19)
  • Exhibit 18: Distribution of Indian Population By Age-Group
  • Exhibit 19: Packaged Wheat Flour: Demand Trend
  • Exhibit 20: Future of Packaged Wheat Flour Market in India: Value (2020-25)
  • Exhibit 21: Packaged Wheat Flour: Key Players Market Share (2019-20)

By Product Packaging/SKUs

  • 2 Kgs
  • 5 Kgs
  • 10 Kgs

By Gegraphic Ares/Classification

  • Urban
  • Rural

By Region

  • North India
  • West India
  • East India
  • South India
  • Central India

By States

  • Gujarat
  • Maharashtra
  • Goa
  • Chandigarh
  • Himachal Pradesh
  • Uttrakhand
  • Haryana
  • Punjab
  • Madhya Pradesh
  • Delhi
  • Rajasthan
  • Uttar Pradesh
  • Kerala
  • Tamil Nadu
  • Andhra Pradesh
  • Karnataka
  • Bihar
  • West Bengal
  • Jharkhand
  • Assam
  • Sikkim
  • Chhattisgarh

By Top 15 Cities

The Process

1. Project Kick-off

  • Framing research objectives and scope
  • Getting research team on board
  • Selecting the best fit methodology
  • Deciding the project timeline

2. Secondary Research

  • Exploring various credible secondary sources to collect relevant qualitative and quantitative data
  • Identifying target contacts
  • Preparing questionnaires and market models

3. Primary Research

  • Conducting structured primary interviews with target respondents
  • Having informal discussions with the industry experts and key opinion leaders
  • Deriving quantitative and qualitative data and meaningful insights

4. Analysis and Report Writing

  • Analyzing the quantitative and qualitative data gathered via primary and secondary sources
  • Drawing insightful conclusions and recommendations
  • Preparing the final presentable report

Market Size Estimation and Forecast

For arriving at the market size estimations, IKON follows two way research methodology, that includes data triangulation based on top-down and bottom-up approaches and validation of market numbers via primary research.

The CAGR for the forecast period is derived by studying various factors such as market drivers and challenges, technological developments, FDI inflows, market trends and their level of impact on the market.

Top-Down Approach

Top-Down approach is based on the principle of creating the broad picture and then narrowing it down. Primary and Secondary research done to identify the market size, market share and growth numbers of the players. Then the market is bifurcated into segments and estimate percent share of each market segment. Each market segment’s market size further broken down in the regional market size of each segment and then sub segments. This approach helps in arriving at the market size of each segment.

Bottom-Up Approach

Bottom-Up approach refers to arriving at the total market size by estimating market size of all the market segments by detailed product mapping of all major and small players operating in the market. While estimating market size, current market trends, demand-supply gap, international trade scenario, buyer behaviour, number of end users and average consumption by end users taken into consideration

Primary Check

The market size obtained by using a Top-Down approach is then again cross-checked with the market size obtained by using the Bottom-Up approach.

Data Types and Sources

Secondary Data

Data Type

  • Product type and application, Product pricing, Distribution channel, Promotion strategies, Sales figures, Market share, Growth rates
  • Market structure, Market segments, Market trends, Market opportunities and Market challenges
  • Technological and investment trends and new product development

Secondary Sources

  • Company websites and annual reports, Investor presentations, Press Releases, Research papers
  • Industry association's website, free and paid databases and industry journals
  • Publications by GOI and other Global organization like World Bank, WHO, OECD, EU, Eurostat etc.

Primary Data

Data Type

  • From supply side – Sales numbers, growth rate, market size, market share, distribution, market drivers and challenges and opportunities
  • From demand side - Customer demographics, consumption, buying behavior, buying preference

Data Sources

  • Target respondents such as manufacturers, C-level executives, marketing managers, sales managers, purchase managers, raw material suppliers, distributors, retailers, industry experts, heads of various associations,importers, exporters and customers

Primary Interview Techniques

Primary interview techniques used are structured and semi structured interviews, informal discussion, Delphi technique and Focus group


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