Rank your website to the top of the search results with white hat SEO practice.
Search engine optimization has always remained a key digital channel to drive quality traffic to the website. However, in today’s digital age, approach towards an SEO became a more strategic than tactical, especially when Google algorithms keep changing every day and using 200+ factors to rank the website in SERP. Because of these frequent and sometimes unexpected changes, the marketers face a big challenge get and retain top rank in search results. This is where a team of SEO expert from IKON can help.
We help clients optimize search engine ranking of their website by providing white hat Search Engine Optimization services that not only gives ranking promise, but keep the client’s website safe from searching engine penalties.
Our Approach to Search Engine Optimization
Unlike traditional SEO agency, we adopt a strategic and data driven approach for SEO which starts from,
After understanding the client’s business, its products and target customers, our digital research analysts conduct a research to identify the most appropriate keywords for the website. Apart from it, we assess the strength and weaknesses of competitors to identify the opportunities for getting ahead of them. We also conduct a thorough SEO audit of the website to find the issues that can possibly hamper the SEO performance.
Based on the findings of research and audit, we develop and document an actionable strategy for both on-page optimization and off-page optimization of the website. This includes the recommendations for the technical and content changes in website to make it as easy as possible for Search Engines to understand your website. It will also include a plan of off-page activities to generate high quality backlinks and social signals.
Once the strategy is ready, our SEO consultants start implementing it. We do necessary on-page work such as changing the code, resolving the technical SEO issues, optimizing the content and setting the tracking code in a website. After finishing on-page optimization, our content marketing team develop and publish compelling content such as articles, blog posts, social media posts, press releases, forum posts and such other content regularly on high DA and relevant websites for backlinking.
Our digital analytic experts together with an SEO consultant constantly monitor and analyze the results of SEO strategy implementation over Google Analytics and Google Search Console to make sure it is producing results and do optimize it as required. We prepare and deliver to you timely reports that will detail the amount of impressions, clicks and rankings. However, you can view it anytime by logging in to your Google Analytics account.
Though it is unlikely, but in such case where your site rank has not improved or the visitor traffic to your website from organic search have not increased, we will allocate additional resources for free until your website SEO improves.