Developing result oriented marketing strategies and providing hand-on implementation support

Marketing strategy is a heart of business strategy and plays a crucial role in growth of any company. Marketing strategy determines what should be offered to whom, how to position it, at what price and how to reach and attract them more effectively to achieve overall business goals.

Deciding such go-to-market strategies that fits best with overall business strategy always remain a challenge for marketers. IKON help marketers by evaluating, fine-tuning and developing result oriented marketing strategies that meet customer needs better than competitors and develop long-term profitable relationships with those customers.

We develop Marketing Strategy for our clients which includes,

    • Customer Insights & Segmentation – “Identify your potential customers”
    • Positioning - “Build unique image in the mind of customers”
    • Product - “Create value to satisfy needs of customers”
    • Pricing - “Set a profitable price that customers can afford”
    • Integrated Marketing Communication–“Create awareness and persuade customers”
    • Digital Marketing–“Attract and win customers on internet”
    • Distribution & Sales - “Reach customers effectively and get bought”
    • Customer Service – “Serve your customers better”
    • Product Launch - “Get introduced the way it creates buzz in market ”
    • Marketing Organization - “Select right people for right tasks”
    • Implementation Schedule - “What activities to be done by whom and when”

While developing marketing strategies we mainly focus on customer’s current and emerging needs and client’s capabilities to satisfy those needs.We analyse client's current situation both in internal & external environment to understand client’s current capabilities, readiness to build required capabilities and identify opportunities available in market to recommend innovative and result oriented go-to-market strategies.

Implementation Support

We do not keep our clients in middle of the way but also help them to reach at the destination by providing strategy implementation support. Our experts work closely with client at each stage of strategy implementation to produce expected results and achieve growth objectives

Our Implementation support services includes,

    • Supervising and monitoring implementation process
    • Advising Marketing Director/Head for implementing marketing strategy in effective way
    • Solving the problems that arise during each stage of marketing strategy implementation process
    • Briefing creative strategy to advertising agencies
    • Decision support in selecting concepts and designs of promotional and marketing collaterals
    • Analyzing sales and implementation process periodically
    • Midterm review of recommended marketing strategy
    • Participating in selection of key sales and marketing executives
    • Identify need of training program for senior and junior level sales and marketing executives

Over the past 10 years, we have been involved in numerous marketing strategy engagements across wide variety of industries and geographies. This involvement has provided us with unique insights into market’s current and emerging needs and how it can be satisfied better than competitors by creating, communicating and delivering value.

Contact us for Marketing Strategy Consulting Service!

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