Ensure business growth through data driven marketing strategies and effective implementation.

The success of any product depends on how innovative is its marketing strategy and effective implementation of it. However, in today’s competitive environment, marketers need to adopt a data driven approach for developing and implementing such innovative marketing strategies. Determining the right customers to target, positioning and marketing mix - product, price, distribution, promotion - based on meaningful data and customer insights not only meets the customer needs but also ensure the business growth.

How we help clients

Our marketing strategy consultants optimize client’s existing or develop new marketing strategies that meet customer needs better than competitors and develop long-term profitable relationships with those customers. We work closely with clients to determine:

customer segmentation and targeting

Customer Segmentation & Targeting

Understand customers more better and identify the most profitable customers to target.

value proposition

Value Proposition

Give customers a compelling reason to buy your products.

strategic positioning

Strategic Positioning

Create differentiation and get recognized in the market.

product management

Product Management

Design innovative offerings that customers can adopt more quickly.

product management

Pricing Strategy

Set a price that is affordable to customers and profitable to you and channels.

marketing ommunication and promotion

Marketing communication & promotion

Create awareness and persuade customers to buy your products.

distribution channels

Distribution Channels

Reach to target customers more effectively and efficiently.

sales excellence

Sales Excellence

Improve the performance of the sales team to increase the conversion.

marketing and sales organization

Marketing & Sales Organization

Build and deploy the efficient team for the effective implementation of strategy.

implementation support

Implementation Support

Get better results of recommended strategies through effective implementation.

While developing marketing strategies we mainly focus on the customer’s current and emerging needs, and client’s capabilities to satisfy those needs. Adopting a data driven approach, we conduct a comprehensive assessment of the client’s capabilities and market -customers, competitors, industry- to identify the market opportunities. Further, applying our years of experience and customer insights, our marketing strategy consultants build innovative go-to-market strategies that ensure the business growth.

Since 2001, we have helped numerous fortune 500 companies and startups across a wide variety of industries and geographies drive their business growth through innovative marketing strategies. This involvement has provided us with unique insights into the market’s current and emerging needs and how it can be satisfied better than competitors.

Our recent marketing strategy work

  • Developed an integrated marketing strategy that helped an Indian packaged food company successfully launch its products against big players.
  • Optimized the marketing strategies of construction equipment manufacturer to re-launch innovative formwork system in India market.
  • For an Indian VoIP company, developed a marketing strategy and supported in implementing that increased their app users and revenues.
  • Recommended a marketing strategy and provided hands on implementation support to a technology company that built remarkable customer base within 2 months of launch.
...and many such 60 plus engagements.

To learn more about our Marketing Strategy consulting services