Customer Segmentation & Targeting

Understand customers better and identify the most profitable customers to target.

How we help clients

• Defining customer segmentation objectives
• Identifying customer segments based on different variables (demographics, need-based, behavioral or attitudinal)
• Creating and evaluating profile of each segment
• Prioritizing customer segments for targeting based on their attractiveness
• Defining other stakeholders to target

Key benefits you can expect

• Deep insights into existing and new customer segments
• Clear focus on the right set of customers that drive revenue and profit growth
• Take informed decisions to develop brand strategy and marketing mix
• Better allocation of scarce resources to get the highest payoff
• Improved customer satisfaction, loyalty and retention