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business standard news

Getting ready for everyday battles

The packaged wheat flour market in India is growing at a compounded annual growth rate of 19 per cent, according to the Ikon Marketing Consultant report. As per the Ikon report, ITC's Aashirvaad is the leader in the branded wheat flour market in India with more than 35 per cent share.

  • Business Standard
  • Nov 02, 2015
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business standard news

Food drives the ITC truck

In the branded packaged wheat flour segment, ITC is the market leader with more than 35 per cent share. Shakti Bhog Atta is a distant second at 12 per cent according to market consulting firm Ikon Marketing Consultants.

  • Business Standard
  • June 30, 2015
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india retailing News

Packaged wheat flour category witnessing double -digit growth: IKON

The packaged wheat flour market in India is growing at a CAGR of 19% over the past three years and may likely to be double the current size by end of this decade, according to IKON Marketing Consultant’s latest pan India research ‘The Indian Packaged Wheat Flour (Atta) Market – Breaking the Traditions’.

  • IndiaRetailing
  • June 30, 2015
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the economic times

Packaged wheat flour market to touch Rs 15,500 crore mark

The market size of packaged wheat flour is estimated to be Rs 7,500 crore in the current fiscal (2015-16) and by the end of this decade(in 2020), it is estimated to double and may touch Rs 15,500 mark," the report by Gujarat-based marketing consultant firm IKON said..

  • The Economic Times
  • June 22, 2015
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the hindu business line news

Platinum jewellery segment pegged to cross Rs. 2,500-cr mark

"Though the market is growing at healthy double digit, still platinum jewellery has been adopted by upper class urban segment,” said Azaz Motiwala, CMD, Ikon Marketing Consultants.He said increased visibility in retail stores may lead to increase in adoption rate of platinum jewellery.

  • The Hindu Business Line
  • May 22, 2014
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nuffoods spectrum News

Nutra growth attracting pharma players

Azaz Motiwala, founder & chairman and managing director of IKON Marketing Consultants, said, “Increased affluence and lifestyle diseases and change in consumer perception and mindset, increase in awareness about extra supplements among consumers, increasing health consciousness along with rising healthcare cost are paving way for growth of Indian nutraceuticals market.

  • Nuffoods Spectrum
  • Nov. 28, 2013
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food navigator asia news

Double-digit nutraceutical growth highlights India’s economy of scale

Indian nutraceutical companies have been watching a nascent industry mature over the last couple of years, and now recently released figures have backed up the boom. According to Ikon, the market research agency, the nutraceutical industry is expected to double over the next five years, and some of this growth will be supported by traditional pharmaceutical companies moving into nutrition.

  • Food Navigator Asia
  • Aug. 29, 2013
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the economic times news

Nutraceuticals market may double in next five years: Research

The domestic nutraceutical market could have grown five-fold by 2020 since the beginning of the current decade with possible domination by functional food and beverages segments, according to a research conducted by Ikon Marketing Consultants.

  • The Economic Times
  • Aug. 19, 2013
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the economic times news

Govt FMCG firms like KSDL, Khadi and Mother Dairy outrun MNCs

There is a general perception among consumers that government-owned brands are more trustworthy. The middle class and lower-middle class people mainly consume these products. They may not find shelf space in upper-middle class houses," says Azaz Motiwala, chairman and managing director, IKON Marketing Consultant, a strategic marketing solutions firm.

  • The Economic Times
  • May 18, 2013
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the financial express news

Bottled water: India lags world

The consumption of bottled water in India has shown a jump of 21 per cent in last fiscal but still India is far behind as compared to global average, according to a research recently conducted by leading marketing consulting firm IKON.

  • The Financial Express
  • July 03, 2012
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