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Pharmaceutical Market in India by 2020: A Healthy Decade

According to recent research by IKON Marketing Consultants, the current decade is going to change the prescription in Indian Pharmaceutical industry as Indian population is experiencing a shift in disease profiles.. Acute therapy segment dominates the market with a share of over 75% of the total market value during 2009-10. The chronic segment has registered a growth of 21% versus 16% in the acute segment.

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Indian Automotive Industry: Emerging Global Auto Hub

According to research by IKON Marketing Consultants, the Automotive market in India is set to grow more than fourfold by 2016. The size of the industry expected to grow at 13 per cent per annum over the next decade to reach around US$ 120 billion-US$ 160 billion by 2016. The two-wheeler segment expected to lead the growth, with estimated sales of 27.8 million units by 2016.

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Global Linen Apparel Market: Rising of Green Fibre

According to IKON Marketing Consultant's Global Market Outlook for Linen Apparels : 2007-2014, the global market for linen apparel was estimated at around US $ 13000 – 14000 mn in 2008 and linen has immerged as green fibre across the globe.

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Global Linen Household Market: Decorating Homes Differently

According to IKON Marketing Consultant's Global Market Outlook for Linen Household textiles : 2007-2014 the global market for linen household textile estimated at US $650 million during 2008. Further, the market for Linen Bed sheet observed as increasing in coming years but not at the pace with that of linen appeals. Whereas kitchen linen and bath linen market may observe stabilized sale figures.

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Furniture Market in India: Boom Time Ahead

According to research by IKON Marketing Consultant, the furniture market in India is estimated at around Rs 70,000 crore. The market is highly fragmented where around Eighty-five to Ninety per cent of national production comes from regionally small size firms falls into the unorganized sector and remaining comes from the organized sector comprising of leading manufacturer, importers and dealer/distributors.

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Natural Mineral Water Market in India: Spring time ahead…

According to recent research by IKON Marketing Consultants, Indian Natural Mineral Water market was worth Rs 187 Cr during 2009 -10 and growing at CAGR of 21%, which will cross Rs 10 billion mark in current decade. The increasing awareness about health consciousness and health benefits of the natural mineral water along with the rise in purchasing power among the Indian consumers will speed up the growth of natural mineral water market in near future.

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Indian Real Estate Market: Bubble or a bit Trouble?

According to IKON’s research, Indian real estate industry may see some down turn in 2011. It may start from 1st quarter of 2011 and last up to 3rd quarter of 2012. However it will be not too intense as it was during recession period. It is expected that price may slash by 10-15% during this phase of correction but under certain situation it may last up to end of 2013 with price correction of 30% specifically in Tier-I cities.

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Unity in diversity – Survival Strategy for Kirana Stores

Once again Indian Government is in dilemma for allowing FDI in multi brand retail sector. On one hand opening up of one of the world's largest market for retail trade will meet the huge funding needs of this emerging sector in order to provide dynamism and efficiency in the system along with strengthening the back end infrastructure and on the other hand it may put millions of Kirana stores (Mom n Pop Stores) and pushcart vendors out of the business and will lead to unemployment.

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Bottled Water set to become billion-dollar industry

One can not think about life without water. We are blessed with adequate natural resources of water but increasing population, alarming rate of global warming and rapid industrialization and lack of adequate and improved management of the water supply systems resulted in the increased rate of water consumption, wastage of water and deteriorating condition of the water supply networks and the result is, scarcity of water. The Water shortage around the world and particularly in the developing countries has opened new doors for bottled water Industry.

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Completed Financial Audit..? Now its time for Marketing Audit

Looking at the marketing strategies and performance of major companies in current recession time as compare to those of economic boom five years ago, the most striking impression is marketing strategy obsolescence. Companies marketing operations were performing well before few years which are now affected badly due to recession with no hope for economic recovery even in current fiscal year.

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10 Indian Industry sectors to perform well in current global recession

As every business sector is affected by present global crisis and everybody is talking of slow down in business, still in India there are few sectors which will grow in this adverse situation. Lets have a look

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Top 10 International Marketing Mistakes...!

The best reason for exporting a product or service is to globalize your company and prosper in the millennium. It can happen for you, but you will probably need to evolve a whole new set of business attitudes and assumptions. If you want to achieve success with your export sales efforts, then check yourself on whether you are currently committing the following ten mistakes to global sales failure: