ARTICLES


indian savory snacks market

Its Rural Indians, Dominate Savory Snacks Market in India

The snacks are not only just a delicious treats; but it is a big business in India. With the cultural diversity, the snacks market in India is highly diverse with region specific varieties, taste, flavors, and mixes..

indian savory snacks market

Fizzy Drinks Losing Its Fizz Over Non Fizzy Drinks in India

hen it comes to quenching thirst anywhere or welcoming any guest, the first convenient option comes in mind is that of soft drinks. Because for decades in India, carbonated drinks or say fizzy drinks..

UAE packaged wheat flour market

Expats Drive UAE Packaged Wheat Flour Market

As a being staple food, demand of wheat flour has always remained constant in the world most particularly in Asian region. However, in the country like UAE, where 88% population are of expatriates and among them 70% are Asians

narendra modi PM of india

5 Marketing Lessons Marketers should learn from Modi’s Victory

With a gigantic victory of Narendra Modi in 2014 general elections, it became clear that like in US and other European countries, now trend of strategic marketing started in Indian politics which was rare in history.

platinum jewellery

Platinum Jewellery Market in India Started to Shine Bright

According to IKON Marketing Consultant’s latest market insight, “The Indian Platinum Jewellery Market:Young India Affair”, the platinum jewellery market in India is worth around Rs 1900 Cr and growing at a healthy double digit

indian nutraceuticals market

The Indian Nutraceuticals Market: Poised from Neutral to TOP Gear

According to recent research by IKON Marketing Consultants, the current decade is going to change the prescription in Indian Pharmaceutical industry as Indian population is experiencing a shift in disease profiles.