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Global Market Outlook for Linen
Household Textiles: 2007-2014
Published - Jan 2010, Pages - 77
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Description
"Global Market Outlook for Linen Household
Textiles: 2007-2014" report identifies and analyzes global market
for linen household textile including market size and growth,
opportunities, challenges and drivers critical for the growth of
global linen household textile industry. The report provides
overview on various market trends, market size, market segments,
consumer profiles and distribution scenario and market forecasting
up to 2014.
The report helps to understand the consumer behavior and their
preferences towards the household textiles including Bed Linen, Bath
Linen, Table Linen, Kitchen Linen, Curtains, Linen Window Coverings,
Aprons and various distribution channels existing in the different
countries of the world market. Also the overview of domestic and
foreign players along with their expansion/marketing strategies
allow to develop business plans as per the global market
environment.
Generally the fashion in household textiles does not change quickly
and trends continue to remain same for nearly 3 to 4 years. The main
competitive factors in the linen textile market are quality, design,
customer service and price. While brand names still play only a
minor role in the linen home textile sector.
The market for Linen Bed sheet can be observed as increasing in
coming years but not at the pace with that of linen appeals. Where
as the kitchen linen and bath linen market may observe stabilized
sale figures.
Germany is still the largest market for household textile despite a
sharp fall in consumption in 2008, followed closely by the UK. Other
important markets in the Western Europe are France, Italy and Spain.
Five countries (Germany, UK, France, Italy and Spain) account for 75
percent of Western Europe linen household textiles consumption.
Consumers in Belgium, Norway and Sweden are the biggest spenders per
capita on linen household textiles in the
Eastern Europe. Given the Russian's natural propensity to buy linen
products and also to beautify one's home, the linen household
textiles market have bright future in Russia. China has the best
growth prospects over the next 5 years than any other region covered
in this report. Whereas the Indian market for linen household
textiles is very small in absolute as well as in relative terms. In
2008, it was $2.5 million, which is the smallest market out of the
other countries covered in this report.
COUNTRIES COVERED:
USA
EAST EUROPE
WEST EUROPE - France, Italy, UK, Germany
BRIC countries Brazil, Russia, India and, China
BENEFICIAL TO,
Linen Textile, Fabric and Yarn companies
Investors and Venture Capitalists
Industry Analysts & Consultants
Corporate and Entrepreneurs
Industry association, Education and Government Institutes
TABLE OF CONTENTS
Executive Summary
Research Methodology:
Forecasting Methodology:
CHAPTER 1: USA
1.1 Market Overview
1.2 Linen House Hold Market Trends
1.3 Consumer Preferences
1.4 Distribution Scenario
CHAPTER 2: EAST EUROPE
2.1 Market Overview
2.2 Linen House Hold Market Trends
2.3 Consumer Preferences
2.4 Distribution Scenario
CHAPTER 3: WEST EUROPE
3.1 Market Overview
3.2 Opportunities in WE Linen Household Textiles
3.3 Market Drivers
3.4 Market Segmentation
3.5 Consumer Preferences
3.6 Marketing & Advertising
3.7 Distribution Scenario
3.8 France
3.9 Italy
3.10 United Kingdom
3.11 Germany
CHAPTER 4: RUSSIA
4.1 Market Overview
4.2 Market Trends
4.3 Product Segmentation
4.4 Consumer Preferences
4.5 Distribution Scenario
CHAPTER 5: BRAZIL
5.1 Market Overview
5.2 Market Trends
5.3 Consumer Preferences
5.4 Exporting to Brazil
5.5 Distribution Scenario
CHAPTER 6: CHINA
6.1 Market Overview
6.2 Market Trends
6.3 Consumer preferences
6.4 Product segmentation
6.5 Distributor Scenario
CHAPTER 7: INDIA
7.1 Market Overview
7.2 Market Trends
7.3 Consumer Preferences
7.4 Marketing
7.5 Distribution Scenario
GLOBAL MARKET COMPARISION
KEY MARKET TRENDS HIGHLIGHTS
About IKON
List of Figures:
Figure 1: US Market Size for Household Linen Textile
Figure 2: Tendencies in distribution chain
Figure 3: Eastern European Market Size for Household Linen Textile
Figure 4: Western European Market Size for Household Linen Textile
Figure 5: Russian Market Size for Household linen textile
Figure 6: Brazil Market Size for Household linen textile
Figure 7: China Market Size for Household linen textile
Figure 8: India Market Size for Household linen textile
List of Table:
Table 1: purchase criteria and the consequences for the store
choices
Published - Jan 2010, Pages -
77,
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