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Global Market Outlook for Linen Apparels:2007-2014

Published - Jan 2010, Pages - 162

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"Global Market Outlook for Linen Apparels:2007-2014" report identifies and analyzes global market for linen apparel including market size and growth, opportunities, challenges and drivers critical for the growth of global linen apparel industry. The report provides detailed overview on various market trends, market size, market segments, consumer profiles and retailing scenario and market forecasting up to 2014 for linen apparel market in the world.

It helps to understand the consumer behavior and their preferences and various distribution channels existing in the different countries of the world market. Also the overview of domestic and foreign players along with their expansion/marketing strategies allow to develop business plans as per the global market environment.

The overall global trend for the linen apparel market seems declining since 2007 and will last up to 2010 and will gradually pick up in coming years. The main reason for decline in apparel sector is the economic slowdown effect. But future seems satisfactory. In coming years we will see a good bounce back in this sector.

The West European (WE) market for linen apparel is mature and far the most developed among the markets covered in this report. At $5 billion or 2.2% of overall apparel sales in 2008, the WE market is by far the biggest in absolute as well as relative terms. USA and Western Europe are the two biggest markets for the green product like Linen. The recent market trend shows that the Firms that only 10-15 years ago relied solely on “fashionability” to sell linen clothing are now investing in various “green” and organic certifications and putting a variety of eco -labels on their clothing. Brands that previously avoided linen are starting to buy the fabric because of the combination of environmental concerns and fashion.

The global image of Linen apparel is considered as the premium range apparels, and generally business class and corporate world is the main users of linen apparels due to its rich nature. Also linen is used more for men’s ware as compared to women's ware but the trend is gradually changing as because of more number of women have joined corporate world compare to few years back.

• EAST EUROPE - Poland, Czech Republic, Hungry
• WEST EUROPE - France, Italy, UK, Germany
• BRIC countries – Brazil, Russia, India and, China

• Linen Apparel, Fabric and Yarn companies
• Investors and Venture Capitalists
• Industry Analysts & Consultants
• Corporate and Entrepreneurs
• Fashion Designers
• Industry association, Education and Government Institutes


Research Methodology
Forecasting Methodology

1.1 Apparel Market Overview: USA
1.1.1 Economic Backdrop
1.1.2 Future Growth
1.1.3 Size of US Apparel Market
1.1.4 Growth of US Apparel Market
1.2 Linen Apparel Market Overview
1.2.1 Market Size
1.2.2 Market Growth
1.3 Linen Apparel Market Trends
1.3.1 Reincarnation of Linen Fiber
1.3.2 Linen as a “Green” Fiber
1.3.3 Future of the Market to be driven by Demographic Trends
1.3.4 Domestic brands rule the day
1.3.5 Online sales are ever increasingly important
1.3.6 Envionmental protection
1.3.7 Other trends
1.4 Market Segmentation
1.5 Consumer Profile
1.5.1 Menswear taking the lead during the crisis
1.5.2 Trends in woman's wear
1.6 Retail Scenario
1.6.1 A Saturated Market
1.6.2 Traditional Players Face New Competition
1.6.3 Exporting linen apparel to the US
1.6.4 Supply Chain & Expectations of US Retailers
1.6.5 Pricing
1.7 Conclusion

CHAPTER 2: EAST EUROPE (Poland, Czech Republic, Hungry)
2.1 Apparel Market Overview: Eastern Europe
2.1.1 Economic Backdrop
2.1.2 Size of EE apparel market
2.1.3 Growth of EE apparel market
2.2 Linen Apparel Market Overview
2.2.1 Market Size
2.2.2 Market Growth
2.3 Linen Apparel Market Trends
2.4.1 Market Overview
2.4.2 Eco-clothing is only on the horizon
2.4.3 Consumer habits are changing
2.4.4 Retail of Linen Apparel
2.4.5 Competition
2.4.6 Consumer Preferences
2.5.1 Market Overview
2.5.2 Market Segmentation
2.5.3 Retail of Linen Clothing
2.6.1 Market Overview
2.6.2 Linen Apparel Market Trends
2.6.3 Retail
2.7 Conclusion

CHAPTER 3 : WEST EUROPE (France, Italy, UK, Germany)
3.1 Apparel Market Overview: West Europe
3.1.1 Size of WU apparel market
3.1.2 Growth of WU apparel market
3.2 Linen Apparel Market Overview
3.2.1 Market Size
3.2.2 Market Growth
3.2.3 Historical roots of linen play a role in its current success
3.3 Linen Apparel Market Trends
3.3.1 Innovation stimulating demand
3.3.2 Customization to different markets within WE
3.3.3 Fashion innovations
3.3.4 Role of Technological innovations
3.3.5 Collective marketing & differentiation efforts
3.3.6 Distribution
3.3.7 Cost Pressures
3.3.8 Manufacturers vs. Retailers Rift
3.3.9 Environmental legislation
3.4.1 Market Overview
3.4.2 Market Segments
3.4.3 Retail Outlets
3.4.4 Consumer Profile
3.4.5 Pricing
3.5: ITALY
3.5.1 Market Overview
3.5.2 Consumer Profile
3.5.3 Domestic Industry
3.5.4 Retail
3.5.5 Competitive Enviornment
3.5.6 Pricing
3.6.1 Market Overview
3.6.2 Consumer Trends
3.6.3 Retail
3.6.4 Marketing Strategies
3.6.5 Sustainability issues
3.7: Germany
3.7.1 Market Overview
3.7.2 Market Trends
3.7.3 Distribution
3.6.4 Consumer profile
3.8 Conclusion

4.1 Apparel Market Overview: Russia
4.1.1 Economic Backdrop
4.1.2 Size of Russian apparel market
4.7.3 Growth of Russian apparel market
4.2 Linen Apparel Market Overview
4.2.1 Market Size
4.2.2 Market Growth
4.3 Linen Apparel Market Trends
4.3.1 Multinational Brands Are in Control but Domestic is on the Rise
4.3.2 The Balance of Quality vs. Prices is slowly shifting
4.3.3 Emergence of the Middle-Class
4.3.4 Lack of Leading Companies
4.3.5 Retailing
4.3.6 Other Trends
4.4 Market Segmentation
4.5 Consumer Profile
4.6 Conclusion

5.1 Apparel Market Overview
5.1.1 Economic Backdrop
5.1.2 Size of Brazil apparel market
5.1.3 Growth of Brazil apparel market
5.2 Linen Apparel Market Overview
5.2.1 Market Size
5.1.2 Market Growth
5.3 Linen Apparel Market Trends
5.3.1 Fashion Conscious but Locally Oriented
5.3.2 Well-Developed Brand Awareness
5.3.3 Widespread Use of Credit
5.3.4 Children becoming important consumers
5.3.5 Loyalty programs and credit lines increase shopping
5.3.6 Exporting to Brazilian Linen Apparel Market
5.4 Market Segmentation
5.5 Domestic competition
5.6 Retail Scenario
5.7 Conclusion

6.1 Apparel Market Overview
6.1.1 Economic Backdrop
6.1.2 Size of Chinese apparel market
6.1.3 Growth of Chinese apparel market
6.2 Linen Apparel Market Overview
6.2.1 Market Size
6.2.2 Market Growth
6.3 Linen Apparel Market Trends
6.3.1 New and More Exciting Marketing Methods are Being Introduced
6.3.2 Increasing Price Pressures
6.3.3 Expanding Brand Portfolios
6.3.4 Improvement In Supply Chain Efficiencies
6.4 Market Segmentation
6.4.1 Consumer Segmentation
6.4.2 Product Segmentation
6.5 Consuumer Profile
6.5.1 Small, undifferentiated wardrobes and novice consumers
6.5.2 Little premium for foreign brands
6.5.3 Price is the most important indicator of quality
6.5.4 Various consumer preferences limit the spread of linen
6.5.5 Young adult consumers are different
6.5.6 Large coastal cities are flourishing
6.5.7 Exporting linen apparel to china
6.6 Competitive Landscape
6.6.1 Foreign brands
6.6.2 Mid- to high-end segment continues to receive significant attention from foreign firms
6.6.3 Domestic brands perform well in the mass market
6.7 Distribution of Linen Apparel
6.7.1 Department and specialty stores are the major retail channels for branded linen apparel
6.7.2 Other retailing channels are emerging
6.7.3 Department stores also prevail in mainland
6.7.4 Store expansion is becoming more cautious
6.8 Conclusion

7.1 Market Overview
7.1.1Economic Backdrop
7.1.2 Economics of the Overall Apparel Market
7.1.3 Size of Indian apparel market
7.1.4 Growth of Indian apparel market
7.2 Overview of Linen Apparel Market
7.2.1Market Size
7.2.2Market Growth
7.3 Market Trends of Linen Apparel Market
7.4 Market Segmentation
7.5 Consumer Preferences
7.6 Retail Scenario
7.7 Conclusion
About– IKON

List of Tables
Table 1: US Apparel Market
Table 2: General Population Vs. LOHAS
Table 3: Preventions from using environmentally Friendly products and services
Table 4: Growth rate of US Apparel Market
Table 5: Share of retail distribution channels for US Linen apparel market
Table 6: Clothing spending habits of Czech consumers
Table 7: Buying frequency
Table 8: Breakdown of clothing market in Hungry by sales channels
Table 10: Clothing Expenditure in Western Europe
Table 11: Reasons for buying clothes in BRIC nations
Table 12: Brazilian Customers’ Quality perception
Table 13: Chinese Clothing Price Index
Table 14: Young Adult consumers of China
Table 15: Share of Sales Volume of Different products sectors in China
Table 16: Apparel wise market size in India
Table 17: Global Market size of Linen apparel market

List of Figures
Figure 1: Size of US Apparel Market
Figure 2: Growth of US Apparel Market
Figure 3: Size of US Linen Apparel Market
Figure 4: Growth of US Linen Apparel Market
Figure 5: Value breakdown of the US apparel market by wholesale price segments
Figure 6: Market size of East Europe Apparel Market
Figure 7: Market Growth of East Europe Apparel Market
Figure 8: Size of East Europe Linen Apparel Market
Figure 9: Growth of East Europe Linen Apparel Market
Figure 10: Size of Western Europe Apparel Market
Figure 11: Growth of Western Europe Apparel Market
Figure 12: Size of Western Europe Linen Market
Figure 13: Growth of Western European Linen Apparel Market
Figure 14: Size of Russian Apparel Market
Figure 15: Growth of Russian Apparel Market
Figure 16: Size Of Russian Linen Apparel Market
Figure 17: Growth of Russian Linen Apparel Market
Figure 18: Size of Brazilian Apparel Market
Figure 19: Growth of Brazilian Apparel Market
Figure 20: Size of Brazilian Linen Apparel Market
Figure 21: Growth of Brazilian Linen Apparel Market
Figure 22: Shopping for Clothes in Russia, India, China (RIC)
Figure 23: China’s Per capita annual expenditure on clothing of urban and rural household
Figure 24: Size of Chinese Apparel Market
Figure 25: Retail sales volume of various apparel categories in major departmental stores in china
Figure 26: Growth of Chinese Apparel Market
Figure 27: Size of Chinese Linen Apparel Market
Figure 28: Growth of Chinese Linen Apparel Market
Figure 29: Household figures of India
Figure 30: Size of Indian Apparel Market
Figure 31: Growth of Indian Apparel Market
Figure 32: Size of Indian Linen Apparel Market
Figure 33: Growth of Indian Linen Apparel Market
Figure 34: Breakup of Indian domestic Apparel Market
Figure 35: Indian Domestic Market Size
Figure 36: Consumer Preference in BRIC countries
Figure 37: India’s Apparel Retail Scenario

Published - Jan 2010,  Pages - 162,    ( Download Brochure )

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