Indian Savory Snacks Market – Still Traditionally Tasty..!

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Snacking known as “eating between the meals” considered as the routine habit in India. In fact, it remains a tradition to prepare homemade snacks specifically during the summer and festival seasons. The Indian snack market is highly diverse with region specific varieties, flavors, and mixes. Primarily, the snacks market consists of bakery foods, biscuits, chocolates, confectioneries, and traditional savory snacks. Among all these, savory snacks increased its weightage in recent years due to increased penetration of packaged snacks. The savory snacks are the salty snacks made from natural as well as added colors and flavored ingredients; broadly consists of ready to eat mixes, various kinds of chips, namkeens and related light processed foods packaged or loose, branded or unbranded. There are approx 300 varieties of savory snacks out of thousand of snacking options available in India. The Indian packaged snacks market and especially savory snack has undergone significant change over the past two decades with the entry of numbers of national and regional players with their distinctive brands and flavors.

This insight provides an overview of how the savory snacks market in India is gradually heading towards becoming more of organized one keeping the traditional tastes alive. The relevant figures and estimates regarding the current and future market size, its growth in value and volume terms in addition to the market structure, market across India zones, top cities and urban & rural market figures give a clear picture for quantification of the market. Chapter - 1 defines what are the market and product segments and market structure. Chapter - 2 of the insight reveals how the market still remains traditionally tasty with the size of the market in terms of volume and value, what is the segment sizes, the urban and rural market scenario, region wise market and per capita consumption. Chapter - 3 highlights the market trends showing how the market is heading towards more of packaged. Chapter - 4 shows who, why, what and how of snacking. Chapter - 5 & 6 shows competition in the market and the future of the market respectively. Chapter 7 & 8 deals with major growth drivers and challenges respectively. Chapter - 9 lists who are the major players ruling savory snacks market in India with their brief profiles. Chapter - 10 provides information on laws governing packaged savory snacks in India.

The market insight is useful for,

  • Understanding and scanning the Indian market for identifying market entry and expansion opportunities
  • Getting insights of right market segments & taping new market opportunities
  • Analyzing competition at national level
  • Developing nation wide marketing strategy and plan

Beneficial to:

Packaged Food Companies, Savory Snacks Manufacturers, Investors and Venture Capitalists, Industry Analysts & Consultants, Corporate and Entrepreneurs, Industry Association, Education and Government Institutes

Table of Content:

Research Methodology

Executive Summary

  • 1.1 Market Overview
  • 1.2 Market Segmentation
  • 1.3 Product Segmentation
  • 1.4 Market Structure
  • 2.1 The Market: Value Overview
  • 2.2 The Market: Volume Overview
  • 2.3 The Market: Segment Size
  • 2.4 The Market: Urban & Rural Overview
  • 2.5 The Market: Region Wise Overview
  • 2.6 The Per Capita Consumption
  • 2.7 The Region Per Capita Consumption
  • 2.8 Indian Savory Snacks Market - Top 20 Cities
  • 3.1 Market Trends Overview
  • 3.2 Product Trend
  • 3.3 Pricing Trend
  • 3.4 Packaging Trend
  • 3.5 Distribution Trend
  • 3.6 Advertising & Promotion Trend
  • 4.1 Consumer Insight Overview
  • 4.2 Who Buys Savory Snacks In India?
  • 4.3 Why They Buy?
  • 4.4 What Is Important For Them?
  • 4.5 How They Buy?
  • 5.1 Competition Overview
  • 5.2 Key Players
  • 5.3 Other Players
  • 5.4 Market Share – Key Players

The Market Future

  • 7.1 Increasing National Disposable Income
  • 7.2 Rapid Urbanization
  • 7.3 Rising Consumer Base
  • 7.4 Inclination Towards Packaged Food
  • 7.5 Increasing Single living Population
  • 7.6 Easy Availability & Affordability
  • 8.1 Competition Is Fierce
  • 8.2 To Have Advanced Supply-Chain
  • 8.3 Creation Of Extensive Distribution Network
  • 8.4 To Update R&D
  • 8.5 To Match The Expectations Of Health Conscious Consumers
  • 8.6 To Introduce Consumer-Friendly Packaging
  • 8.7 To Meet The Ever Increasing Production & Distribution Costs
  • 8.8 To Follow Food Safety & Quality Standards
  • 1. Pepsico
  • 2. Haldiram’S
  • 3. Balaji
  • 4. Parle Products
  • 5. ITC
  • 6. Bikanerwala
  • 7. DFM
  • 8. Prataap Snacks

Regulatory Environment

About IKON

  • Figure 1: Indian Savory Snacks Market Segments
  • Figure 2: Indian Savory Snacks Product Segmentations
  • Figure 3: Overview of Indian Savory Snacks Market Structure
  • Figure 4: Channel of Distribution – Organized Snacks Market
  • Figure 5: Channel of Distribution – Unorganized Snacks Market
  • Exhibit 1: Indian Savory Snacks Market Structure
  • Exhibit 2: Savory Snacks Market In India: Value Analysis (2011-17)
  • Exhibit 3: Savory Snacks Market In India: Volume Analysis (2011-17)
  • Exhibit 4: Indian Savory Snacks Segment Size (2016-17)
  • Exhibit 5: Indian Savory Snacks Segment Share (2016-17)
  • Exhibit 6: Indian Savory Snacks Urban & Rural Market Size (2016-17)
  • Exhibit 7: Indian Savory Snacks Urban & Rural Market Share (2016-17)
  • Exhibit 8: Region-Wise Indian Savory Snacks Market (2016-17)
  • Exhibit 9: Region/State Wise Savory Snacks Market in India (2016-17)
  • Exhibit 10: Per Capita Consumption of Savory Snacks (2016-17)
  • Exhibit 11: Region wise Per Capita Consumption of Savory Snacks in India: Volume Overview
  • Exhibit 12: Indian Savory Snacks Market by City: Top 20 Cities
  • Exhibit 13: Factors Affecting Savory Snacks Buying Decision
  • Exhibit 14: Savory Snacks Demand Trends among the Consumers
  • Exhibit 15: Key Players Market Share: Indian Savory Snacks
  • Exhibit 16: Future of Indian Savory Snacks: Value Analysis
  • Exhibit 17: Disposable Personal Income – India
  • Exhibit 18: Growth of Urban Population in India
  • Exhibit 19: Distribution of Indian Population by Age-Group: Census 2011

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