Indian Nutraceuticals Market: Poised from NEUTRAL to TOP Gear

indian nutraceuticals market

According to IKON’s estimates, the Indian nutraceuticals market is poised from NEUTRAL to TOP gear by becoming fivefold at the end of the current decade, Functional Food & Beverages going to dominate the market. Currently the market is growing at a healthy double-digit rate and may reach to Rs 195 Billion mark in current fiscal itself. The growth of the nutraceuticals market in India is largely because of the increased affluence & life style diseases and change in the consumer perception and mindset. In addition, increase in awareness about the extra supplements among the consumers, increasing health consciousness along with rising healthcare cost are paving the way for the growth of Indian Nutraceuticals market.

The report gives an overall feel about Nutraceuticals market in India with valuation of market across zones and within states, how the market is becoming increasingly competitive with three different types of players market viz pharma companies, FMCG companies and pure nutraceuticals manufacturers. Shows the market penetration, highlights of rising of preventive consumerism in India along with how the market likely to grow in current decade with future market forecast. The report identify areas of business interest for Indian and foreign companies, serve as industry guide for senior level decision maker, analysts, industry observers and marketing professionals.

The report begins with the nutritional profile of India with how India is victim of dual burden of under and over nutrition. Chapter 2 provides how the Indian nutraceuticals market is poised from Neutral to TOP gear with current and future market sizes and growth and market sub segments share, size and growth. Further, what is the market in various states and across zones? The market potential shown in terms of market penetration in Urban and Rural India and across SECs. Chapter 3 provides competition overview with listing down major players. Chapter 4 highlights the current market trends and how the preventive consumerism is arising in India. Chapter 5 provides the export import figures of various market sub segments in value and volume terms. Chapter 6 & 7 deals with major growth drivers and challenges respectively. Chapter 8 gives highlights of global nutraceuticals market with per capita consumption of India. Chapter 9 deals with who are the major players ruling Indian Nutraceuticals market with their brief profiles. Chapter 10 provides regulatory framework related to Nutraceuticals in India.

The report is useful for,

  • Understanding and scanning the Indian market for identifying market entry and growth opportunities
  • Getting insights of market segments & seizing emerging market opportunities
  • Analyzing competition at national level
  • Developing nation wide marketing strategy and plan

Beneficial to:

Nutraceutical Companies, ingredient manufacturers, Investors and Venture Capitalists, Industry Analysts & Consultants, Corporate and Entrepreneurs, Industry association, Education and Government Institutes

Table of Content:

Research Methodology

Executive Summary

  • 1.1 Overview
  • 1.2 Nutrition Intake & Recommended Dietary Allowance (RDA) in India
    • 1.2.1 Food Availability in India
    • 1.2.2 Food consumption in India
    • 1.2.3 Spending on Food in India
    • 1.2.4 Trends in Nutritional Intake in India
    • 1.2.5 Recommended Dietary Allowance (RDA)
      • 1.2.5.1 : Energy
      • 1.2.5.2: Vitamin
  • 1.3 Consequences of Nutrient Deficiencies
  • 1.4 The Magnitude of Problems of Micronutrient Deficiencies in India
    • 1.4.1 Under-Nutrition Problems
    • 1.4.2 Over-Nutrition Problems
  • 2.1 Market Overview
  • 2.2 Market Segmentation
  • 2.3 Segment Share in Nutraceuticals Market
    • 2.3.1 Dietary Supplements Sub Segment Share
    • 2.3.2 Functional Food Sub Segment Share
    • 2.3.3 Functional Beverages Sub Segment Share
  • 2.4 Market Size & Growth
  • 2.5 Market Size by Segments
    • 2.5.1 Dietary Supplements – Market Size
    • 2.5.2 Functional Food – Market Size
    • 2.5.3 Functional Beverages – Market Size
  • 2.6 Market Size & Share by Zones
  • 2.7 Market Size by States
  • 2.8 Market in Urban & Rural India
  • 2.9 Market Penetration
    • 2.9.1 Market Penetration - Urban & Rural India
    • 2.9.2 Market Penetration - SEC
  • 2.10 Future Outlook
  • 3.1 Competition Overview
  • 3.2 Key Players
  • 3.3 Other Players
  • 4.1 Market Trends Overview
  • 4.2 Pricing Trend
  • 4.3 Promotion Trends
  • 4.4 Distribution Trends
  • 4.5 Consumer Trends
  • 5.1 International Trade Overview
  • 5.2 International Trade of Nutraceuticals
  • 5.3 International Trade of Dietary Supplements
    • 5.3.1 Export Import of Vitamins & Mineral Supplements
    • 5.3.2 Export Import of Macronutrients
    • 5.3.3 Export Import of Antioxidants
    • 5.3.4 Export Import of Tonic
    • 5.3.5 Export Import of Herbal extract including Chyawanprash
  • 5.4 International Trade of Functional Food
    • 5.4.1 Export Import of Fortified Food
  • 5.5 International Trade of Functional Beverages
    • 5.5.1 Export Import of Health Drinks including Malted Beverages
    • 5.5.2 Export Import of Fortified Juices
    • 5.5.3 Export Import of Glucose
  • 6.1 India’s Ageing population
  • 6.2 Changing Consumer Demographics
  • 6.3 Growing Indian middle class with rise in disposable income
  • 6.4 Increasing life style diseases
  • 6.5 Increasing prescription with regular drugs
  • 6.6 Adoption of preventing mindset with increased awareness
  • 6.7 Increasing health consciousness
  • 6.8 Rise of Retail Industry
  • 7.1 Lack Of Awareness Among Consumers
  • 7.2 High price of Products
  • 7.3 Prescription-Driven Market
  • 7.4 Lack of proper marketing and distribution
  • 7.5 Low investment in Food research
  • 7.6 Complex regulatory environment

8.1 Global Nutraceuticals Market Overview

  • 1. Ranbaxy Laboratories Limited
  • 2. Wockhardt Limited
  • 3. British Biologicals
  • 4. Dabur India Limited
  • 5. Glaxo Smithkline Consumer Healthcare Limited
  • 6. Heinz India Private Limited
  • 7. Herbalife Ltd.
  • 8. Hexagon Nutrition Private Limited
  • 9. Himalaya Herbal Health Care
  • 10. Amway India Enterprises Private Limited
  • 11. Nestle India Limited

About IKON

  • Figure 1: Consequences of Nutrient Deficiencies
  • Figure 2: Indian Nutraceuticals Market Segmentation
  • Figure 3: Distribution Network
  • Exhibit 1: Spending on Food in India
  • Exhibit 2: Major Cause of Deaths in India
  • Exhibit 3: Low Birth Weight Babies in Developing World
  • Exhibit 4: Prevalence of IDD in India
  • Exhibit 5: Prevalence of VAD in India
  • Exhibit 6: Prevalence of Anemia in India among Children between age 6-59 months
  • Exhibit 7: Prevalence of Anemia in India among different population (NFHS 2005-06)
  • Exhibit 8: PEM among Children under five
  • Exhibit 9: Obesity in India (age 30+)
  • Exhibit 10: Nutraceuticals Segments Market Share (2012-13)
  • Exhibit 11: Dietary Supplements Sub Segment Market Share (2012-13)
  • Exhibit 12: Functional Food Sub Segment Market Share (2012-13)
  • Exhibit 13: Functional Beverages Sub Segment Market Share (2012-13)
  • Exhibit 14: Nutraceuticals Market in India (in value)
  • Exhibit 15: Dietary Supplement Market in India
  • Exhibit 16: Sub segment Share within Dietary Supplement Segment
  • Exhibit 17: Functional Food Market in India
  • Exhibit 18: Sub Segment Share within Functional Food Segment
  • Exhibit 19: Functional Beverages Market in India
  • Exhibit 20: Sub Segment Share within Functional Beverages
  • Exhibit 21: Market Size of Indian Zones (2012-13)
  • Exhibit 22: Market Share of Indian Zones
  • Exhibit 23: Market of Nutraceuticals in Urban and Rural India (2012-13)
  • Exhibit 24: Market Share of Urban and Rural India (2012-13)
  • Exhibit 25: Market Penetration in Urban & Rural India
  • Exhibit 26: Market Penetration across Indian SEC
  • Exhibit 27: Nutraceuticals Market in India (2010-20)
  • Exhibit 28: Nutraceuticals Segments Share (2017-18)
  • Exhibit 29: International Trade of Nutraceuticals – In Value
  • Exhibit 30: International Trade of Nutraceuticals – In Volume
  • Exhibit 31: International Trade of Dietary Supplements– In Value
  • Exhibit 32: International Trade of Dietary Supplements – In Volume
  • Exhibit 33: International Trade of Vitamins & Minerals Supplements – In Value
  • Exhibit 34: International Trade of Vitamins & Minerals Supplements – In Volume
  • Exhibit 35: International Trade of Macronutrients – In Value
  • Exhibit 36: International Trade of Macronutrients – In Volume
  • Exhibit 37: International Trade of Antioxidants – In Value
  • Exhibit 38: International Trade of Antioxidants – In Volume
  • Exhibit 39: International Trade Herbal Extracts incl. Chyawanprash – In Value
  • Exhibit 40: International Trade of Herbal Extracts incl. Chyawanprash – In Volume
  • Exhibit 41: International Trade of Functional Food – In Value
  • Exhibit 42: International Trade of Functional Food – In Volume
  • Exhibit 43: International Trade of Fortified Food – In Value
  • Exhibit 44: International Trade of Fortified Food – In Volume
  • Exhibit 45: International Trade of Functional Beverages– In Value
  • Exhibit 46: International Trade of Functional Beverages – In Volume
  • Exhibit 47: International Trade of Health Drinks incl. Malted Beverages– In Value
  • Exhibit 48: International Trade of Health Drinks incl. Malted Beverages – In Volume
  • Exhibit 49: International Trade of Fortified Juices– In Value
  • Exhibit 50: International Trade of Fortified Juices – In Volume
  • Exhibit 51: International Trade of Glucose– In Value
  • Exhibit 52: International Trade of Glucose – In Volume
  • Exhibit 53: Population of India with AGE 65+
  • Exhibit 54: Changing Indian demographics
  • Exhibit 55: India monthly disposable income (2009-2013)
  • Exhibit 56: Public Vs Private Healthcare Spend
  • Exhibit 57: Agricultural R&D spending as a % of Agricultural GDP
  • Exhibit 58: Global Nutraceuticals Market
  • Exhibit 59: Global per capita spent on Nutraceuticals (US $)
  • Table 1: Per capita net availability of Food grains per day in India in last decade (Grams per Day)
  • Table 2: Per capita net availability of Food grains Per Annum in India in last decade (Kgs per Year)
  • Table 3: Per capita availability of Milk in India last decade (Gms per Day)
  • Table 4: Food Consumption in India
  • Table 5: RDA for Energy - Man
  • Table 6: RDA for Energy - Woman
  • Table 7: RDA for Energy - Children
  • Table 8: RDA for Vitamin - Man
  • Table 9: RDA for Vitamin - Woman
  • Table 10: RDA for Vitamin - Children
  • Table 11: Hemoglobin values in g/dL
  • Table 12: Market Size of Dietary Supplement Sub Segments
  • Table 13: Market Size of Functional Food Sub Segments
  • Table 14: Market Size of Functional Beverages Sub Segments
  • Table 15: Market Size – Indian States
  • Table 16: Key Pharma Players
  • Table 17: Key F&B and FMCG Players
  • Table 18: Key Pure Nutraceuticals Players
  • Table 19: Other Players
  • Table 20: List of Food and Pharma Exhibitions & Food Trade Shows
  • Table 21: List of Pharmaceuticals Exhibitions in India
  • Table 22: Percentage of Trade Margins in Different Stages of Distribution Network
  • Table 23: Indian Consumers – Income Groups 2001-02 to 2009-2010
  • Table 24: Export of Various Vitamins & Minerals Supplements (In Rs Cr)
  • Table 25: Import of Various Vitamins & Minerals Supplements (In Rs Cr)
  • Table 26: Export of Various Vitamins & Minerals Supplements (In Kgs’000)
  • Table 27: Import of Various Vitamins & Minerals Supplements (In Kgs’000)
  • Table 28: Export of Various Macronutrients (In Rs Cr)
  • Table 29: Import of Various Macronutrients (In Rs Cr)
  • Table 30: Export of Various Macronutrients (In Kgs’000)
  • Table 31: Import of Various Macronutrients (In Kgs’000)
  • Table 32: Export of Various Antioxidants (In Rs Cr)
  • Table 33: Import of Various Antioxidants (In Rs Cr)
  • Table 34: Export of Various Antioxidants (In Kgs’000)
  • Table 35: Import of Various Antioxidants (In Kgs’000)
  • Table 36: Export of Various Herbal Extracts incl. Chyawanprash (In Rs Cr)
  • Table 37: Import of Various Herbal Extracts incl. Chyawanprash (In Rs Cr)
  • Table 38: Export of Various Herbal Extracts incl. Chyawanprash (In Kgs’000)
  • Table 39: Import of Various Herbal Extracts incl. Chyawanprash (In Kgs’000)
  • Table 40: Export of Various Fortified Foods (In Rs Cr)
  • Table 41: Import of Various Fortified Foods (In Rs Cr)
  • Table 42: Export of Various Fortified Foods (In Kgs’000)
  • Table 43: Import of Various Functional Foods (In Kgs’000)
  • Table 44: Export of Various Health drinks incl. Malted Beverages (In Rs Cr)
  • Table 45: Import of Various Health drinks incl. Malted Beverages (In Rs Cr)
  • Table 46: Export of Various Health drinks incl. Malted Beverages (In Kgs/Ltr’000)
  • Table 47: Import of Various Health drinks incl. Malted Beverages (In Kgs/Ltr’000)
  • Table 48: Export of Various Fortified Juices (In Rs Cr)
  • Table 49: Import of Various Fortified Juices (In Rs Cr)
  • Table 50: Export of Various Fortified Juices (In Kgs/Ltr’000)
  • Table 51: Import of Various Fortified Juices (In Kgs/Ltr’000)
  • Table 52: Export of Various Glucose (In Rs Cr)
  • Table 53: Import of Various Glucose (In Rs Cr)
  • Table 54: Export of Various Glucose (In Kgs’000)
  • Table 55: Import of Various Glucose (In Kgs’000)

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