"Global Market Outlook for Linen Household Textiles: 2007-2014" report identifies and analyzes global market for linen household textile including market size and growth, opportunities, challenges and drivers critical for the growth of global linen household textile industry. The report provides overview on various market trends, market size, market segments, consumer profiles and distribution scenario and market forecasting up to 2014.
The report helps to understand the consumer behavior and their preferences towards the household textiles including Bed Linen, Bath Linen, Table Linen, Kitchen Linen, Curtains, Linen Window Coverings, Aprons and various distribution channels existing in the different countries of the world market. Also the overview of domestic and foreign players along with their expansion/marketing strategies allow to develop business plans as per the global market environment.
Generally the fashion in household textiles does not change quickly and trends continue to remain same for nearly 3 to 4 years. The main competitive factors in the linen textile market are quality, design, customer service and price. While brand names still play only a minor role in the linen home textile sector.
The market for Linen Bed sheet can be observed as increasing in coming years but not at the pace with that of linen appeals. Where as the kitchen linen and bath linen market may observe stabilized sale figures.
Germany is still the largest market for household textile despite a sharp fall in consumption in 2008, followed closely by the UK. Other important markets in the Western Europe are France, Italy and Spain. Five countries (Germany, UK, France, Italy and Spain) account for 75 percent of Western Europe linen household textiles consumption. Consumers in Belgium, Norway and Sweden are the biggest spenders per capita on linen household textiles in the Eastern Europe.
Given the Russian's natural propensity to buy linen products and also to beautify one's home, the linen household textiles market have bright future in Russia. China has the best growth prospects over the next 5 years than any other region covered in this report. Whereas the Indian market for linen household textiles is very small in absolute as well as in relative terms. In 2008, it was $2.5 million, which is the smallest market out of the other countries covered in this report.
GLOBAL MARKET COMPARISION
KEY MARKET TRENDS HIGHLIGHTS