The Indian Bottled Water Market: Unveiling Its Thirst

indian bottled water market

According to IKON Marketing Consultants, the Indian bottled water market is unveiling its thirst by growing at a whooping rate and expected to continue its remarkable double-digit growth in years to come, may likely to become worth Rs 10,000 Cr by current fiscal (2012-13) itself. The increasing health consciousness among the Indian consumers and rise in spending capacity and increasing scarcity of pure drinking water had speed up the growth of bottled water market in India.

The report gives overall feel about bottled water market in India, what is the size of market in terms of value and volume, how the market is growing among the various segments, how the competition is shaping up to harness the market potential and with the increasing scarcity of water how this industry will replicate the Oil industry in future. The report identify areas of business interest for Indian and foreign companies, serve as industry guide for senior level decision maker, analysts, industry observers and marketing professionals.

The report begins with the overview and current scenario of bottled water market in India with the market segments & structure, market growth and size in terms of value and volume, pack wise, Urban Rural market segment wise, Region wise, State wise and major cities wise along with the global bottled water market scenario. Chapter 2 highlights the current market trends in terms of pricing, packaging, distribution, promotion, consumer behavior and per capita consumption, use of private label, international trade and emerging new market opportunities. The chapter 3 gives overview of the competition in market including segment wise major players competing with each other along with their market share. Also provided how the packing and regions are competing. Chapter 4 gives indication of future of market and Chapter 5 and 6 are dealing with major market drivers and challenges respectively. Chapter 7 deals with strategic recommendations for the manufacturer/suppliers and potential investors/entrants. Chapter 8 highlights few of the key development in the market and Chapter 9 includes brief profiles of key players.

The report is useful for,

  • Understanding and scanning the Indian market for identifying market entry and expansion opportunities
  • Getting insights of right market segments & taping new market opportunities
  • Analyzing competition at national level
  • Developing nation wide marketing strategy and plan

Beneficial to:

Bottled Water Companies, Investors and Venture Capitalists, Industry Analysts & Consultants, Corporate and Entrepreneurs, Industry association, Education and Government Institutes

Table of Content:

Research Methodology

Executive Summary

  • 1.1 Market Overview
    • 1.1 Introduction
  • 1.2 Market Segmentation
  • 1.3 Market Structure
  • 1.4 Market Size & Growth
    • 1.4.1 Indian Bottled Water Market: Value Overview
    • 1.4.2 Indian Bottled Water Market: Volume Overview
    • 1.4.3 Indian Bottled Water Market: Pack wise Overview
    • 1.4.4 Indian Bottled Water Market: Urban & Rural Market Overview
    • 1.4.5 Indian Bottled Water Market by Regions
    • 1.4.6 Bottled Water Market in Indian States
    • 1.4.7 Bottled Water Market in Indian Cities: Top 20
  • 1.5 Global Bottled Water Market Scenario
  • 2 Market Trends Overview
  • 2.1 Pricing Trend
  • 2.2 Packaging Trend
  • 2.3 Distribution Trend
  • 2.4 Promotion Trend
  • 2.5 Consumer Behavior
  • 2.6 Consumption Trend
  • 2.7 Usage of Private Label Brands in HORECA Segment
  • 2.8 International Trade
  • 2.9 Share of Import Export in Industry Turnover
  • 2.10 New Market Opportunities
  • 3. Competition Overview 
  • 3.1 Key Players
  • 3.2 Other Brands
  • 3.3 Market Share
    • 3.3.1 Market Share by Segments 
    • 3.3.2 Market Share by Segment wise National Players 
    • 3.3.3 Market share by Packs 
    • 3.3.4 Market share by Regions

FUTURE OUTLOOK

  • 5.1 Indian economy on robust growth track 
  • 5.2 Growing middle class with rise in disposable income 
  • 5.3 Changing consumer demographics 
  • 5.4 Changing consumer behavior 
  • 5.5 Increasing health consciousness 
  • 5.6 Increasing importance of hygiene 
  • 5.7 HORECA industry growth 
  • 5.8 Growing tourism and hospitality industry 
  • 5.9 Rise of organized retailing 
  • 5.10 Low entry barriers 
  • 5.11 Rise of Tier ii, iii & Rural areas
  • 6.1 High transportation cost 
  • 6.2 Increasing environmental concerns resulting in anti bottled water movement 
  • 6.3 Highly fragmented market. 
  • 6.4 Difficulty in water/brand recognition 
  • 6.5 Increasing use of water purifiers
  • 7.1 For Manufacturers/Suppliers
  • 7.2 For potential entrant/investors

Key Developments

  • 1 Bisleri India Pvt. Ltd
  • 2 Pepsi Co India
  • 3 Coca-Cola India Pvt. Ltd
  • 4 Mount Everest Mineral Water Ltd
  • 5 Parle Agro Pvt. Ltd
  • ANNEXURE
  • About IKON
  • Figure 1. Indian bottled water based on type of water
  • Figure 2. Indian bottled water market segments based on cost
  • Figure 3. Indian bottled water market segments based on customer type
  • Figure 4. Indian bottled water market structure
  • Figure 5. Global bottled water consumption 
  • Figure 6. Distribution channel phases for bottled water manufacturer
  • Exhibit 1. Market structure based on players
  • Exhibit 2: Bottled Water Market in India: Value Analysis (2007-13)
  • Exhibit 3: Bottled water Market in India: Volume Analysis (2007-13)
  • Exhibit 4: Pack wise Bottled water Market in India
  • Exhibit 5: Bottled water Market in Urban and Semi urban & Rural Areas
  • Exhibit 6: Bottled Water market in Urban, Semi urban & Rural Segment (2011-12)
  • Exhibit 7: Pack wise Share in Urban & Rural India (2011-12)
  • Exhibit 8: Region wise Indian Bottled Water Market (2011-12)
  • Exhibit 9: Region wise Bottled Water Plant Concentration in India
  • Exhibit 10: Top 15 Bottled Water Manufacturing States
  • Exhibit 11: Global bottle water market share of key players (2009)
  • Exhibit 12: Worldwide Export of Mineral Water (2006-2010)
  • Exhibit 13: Worldwide Import of Mineral Water (2006-2010)
  • Exhibit 14: YOY Pack Share in Indian Bottled water market
  • Exhibit 15: Packing wise per capita consumption of bottled water in India
  • Exhibit 16: Indian International trade for mineral water (Value)
  • Exhibit 17: Indian International trade for mineral water (Volume)
  • Exhibit 18: Share of Export Import in Industry turnover
  • Exhibit 19: Market share: Packaged & Natural Mineral Water
  • Exhibit 20: Packaged water national player market share
  • Exhibit 21: Packaged natural mineral water key player Market share
  • Exhibit 22: Pack’s Market share 
  • Exhibit 23: Region wise Market share
  • Exhibit 24: Bottled water market in India - 2020
  • Exhibit 25: Per capita surface water availability in India
  • Exhibit 26: India real GDP growth rate (2007-2011)
  • Exhibit 27: India monthly disposable income (2007-2011)
  • Exhibit 28: Changing Indian demographics
  • Exhibit 29: Foreign Tourists Arrived In India
  • Exhibit 30: Average Petrol price in India
  • Table 1. Bottled Water market in Indian States (2011-12)
  • Table 2. Bottled Water Market by cities: Top 20 cities
  • Table 3. Top 10 country consumption in million liter and CAGR 2004/2009
  • Table 4. Top 20 country Per Capita consumption (2009 - 2010)
  • Table 5. State wise Per Capita Consumption of Small & Bulk pack water
  • Table 6. National Players: Packaged Mineral Water
  • Table 7. Key Players: Natural Mineral Water
  • Table 8. Key Players: Premium Natural Mineral Water
  • Table 9. Other Brands

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